Empirical Brand Identity 2020

Description

Graphic design asset created for the Empirical brand identity project by Matthew Tremaine and Sam Youkilis. The image showcases two horizontal black rectangular cards featuring clean, white sans-serif typography set against a dark background. The left card lists product names Helena, Ayuuk, and The Plum, I Suppose alongside their respective ABV percentages. The right card displays the Empirical wordmark centrally positioned above descriptive text blocks for each spirit. The minimalist composition emphasizes sharp contrast, precise typography, and a structured layout.

Style

Horizontal, Commercial, Monochrome, Minimalist

Techniques

Typography

Industries

Alcoholic Beverages

Color

Background

Solid Colour

Context

Brand Film / Corporate Video