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Brand
Empirical
ProjectBrand Identity
Two black cards displaying white sans-serif typography detailing spirits and ABV percentages for brand Empirical.

Empirical Brand Identity 2020

Associated creatives

Matthew Tremaine
Matthew TremaineGraphic Design
Sam Youkilis
Sam YoukilisPhotography

Tags

black typography cardsempirical brand identityblack cardstypography cardsempirical brand

Description

Graphic design asset created for the Empirical brand identity project by Matthew Tremaine and Sam Youkilis. The image showcases two horizontal black rectangular cards featuring clean, white sans-serif typography set against a dark background. The left card lists product names Helena, Ayuuk, and The Plum, I Suppose alongside their respective ABV percentages. The right card displays the Empirical wordmark centrally positioned above descriptive text blocks for each spirit. The minimalist composition emphasizes sharp contrast, precise typography, and a structured layout.