Empirical Brand Identity 2020

Description

This close-up image showcases the application of a vibrant hot pink label onto a silver beverage can for Empirical, created as part of their Brand Identity project. The shot is captured from a high angle, focusing on hands carefully smoothing the flexible magenta paper over the cylindrical metal surface. A second labeled can stands vertically in the background on a clean white surface, casting soft shadows. The lighting is bright and even, highlighting the bold typography and texture of the packaging materials. Photography by Sam Youkilis with graphic design by Matthew Tremaine.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Beverages

Color

Background

White Seamless

Context

E-commerce / Product