Empirical Brand Identity 2020

Description

This video showcases the brand identity project for Empirical, featuring graphic design by Matthew Tremaine and photography by Sam Youkilis. The sequence presents a series of minimalist typographic posters paired with striking imagery, including black-and-white portraits, stacked fruits in a glass, a packaged toy pony, white cockatoos, embroidered patches, a spirits bottle, and promotional event layouts. Clean layouts highlight the bold Empirical branding alongside event details across international venues. The design emphasizes stark contrasts, precise typography, and editorial visual storytelling.