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  • ·Dsquared2 Icon New Generation Fall 2024 Campaign
BrandDsquared2
ProjectIcon New Generation Fall 2024 Ad Campaign
Man wearing a camel fleece hoodie and shorts leaning against stacked vintage televisions against a plain white background.

Dsquared2 Icon New Generation Fall 2024 Ad Campaign 2024

Associated creatives

Dean and Dan Caten
Dean and Dan CatenDsquared2 Creative Director
Nicoló Giovannoni
Nicoló GiovannoniPhotographer
Cubia Creative Studio
Cubia Creative Studio3D Animation
Victor Perez and Dolma Lisa
Victor Perez and Dolma LisaModels

Tags

man posing with televisionsmanfleece hoodiefleece shortscamel fleece outfittattoosblond hairvintage televisionstelevision sets

Description

This studio photograph for the Dsquared2 Icon New Generation Fall 2024 ad campaign features a male model posing against a stack of vintage television sets on a seamless white backdrop. The subject wears a matching camel-coloured fleece zip-up hoodie and shorts with chunky boots, revealing extensive torso tattoos. The lighting is clean and even, highlighting the textured apparel against the minimalist studio environment. The composition captures a relaxed yet stylized attitude with retro prop elements.

Style

Vertical, Commercial, Earthy, Clean

Industries

Luxury Fashion Houses

Color

Camel (80%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign