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  • ·Dsquared2 Icon New Generation Fall 2024 Ad Campaign
BrandDsquared2
ProjectIcon New Generation Fall 2024 Ad Campaign
Young blond male model wearing a patterned white shirt standing behind a stack of vintage CRT television sets against a plain background

Dsquared2 Icon New Generation Fall 2024 Ad Campaign 2024

Associated creatives

Dean and Dan Caten
Dean and Dan CatenDsquared2 Creative Director
Nicoló Giovannoni
Nicoló GiovannoniPhotographer
Cubia Creative Studio
Cubia Creative Studio3D Animation
Victor Perez and Dolma Lisa
Victor Perez and Dolma LisaModels

Tags

man in patterned shirtman in shirtpatterned shirtblond manmale modeltelevision setsvintage televisionscrt televisionsstack of televisions

Description

This photograph for the Dsquared2 Icon New Generation Fall 2024 ad campaign features a blond male model standing against a neutral studio backdrop. He wears a short-sleeved white button-down shirt printed with a dark repeating pattern, paired with dark trousers. Posed centrally behind a cluster of four vintage CRT television monitors displaying static noise and dark screens, the composition is staged with clean lighting. The styling and prop integration reflect a modern streetwear aesthetic with retro technology elements.

Style

Editorial, Vertical, Clean

Industries

Designer Fashion

Color

Pure White (50%)
Jet Black (50%)

Background

White Seamless

Context

Advertising Campaign