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  • ·Dsquared2 Icon New Generation Fall 2024 Campaign
BrandDsquared2
ProjectIcon New Generation Fall 2024 Ad Campaign
Blonde male model wearing an oversized black puffer jacket, black underwear, and black sneakers surrounded by old televisions against a white background.

Dsquared2 Icon New Generation Fall 2024 Ad Campaign 2024

Associated creatives

Dean and Dan Caten
Dean and Dan CatenDsquared2 Creative Director
Nicoló Giovannoni
Nicoló GiovannoniPhotographer
Cubia Creative Studio
Cubia Creative Studio3D Animation
Victor Perez and Dolma Lisa
Victor Perez and Dolma LisaModels

Tags

blonde man in black puffer jacketblonde manman in black puffer jacketblack puffer jacketpuffer jacketman

Description

This photograph for the Dsquared2 Icon New Generation Fall 2024 ad campaign features a blonde male model standing centrally against a clean white seamless backdrop. He wears an oversized, glossy black puffer jacket draped loosely over his shoulders, exposing extensive torso tattoos, alongside black underwear, black crew socks, and black sneakers. Four vintage cathode-ray tube televisions are placed on the floor around his feet, displaying static or dark screens. The studio lighting is soft and even, highlighting the textures of the shiny outerwear and the matte surfaces of the props. The composition is vertical and direct, emphasizing the bold streetwear styling and retro-tech aesthetic.

Style

Editorial, Vertical, Clean, Retro

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Pure White (30%)

Background

White Seamless

Context

Advertising Campaign