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  • ·Dsquared2 Icon New Generation Fall 2024 Campaign
BrandDsquared2
ProjectIcon New Generation Fall 2024 Ad Campaign
Blonde male model wearing a dark coat crouching amidst vintage CRT televisions against a white background.

Dsquared2 Icon New Generation Fall 2024 Ad Campaign 2024

Associated creatives

Dean and Dan Caten
Dean and Dan CatenDsquared2 Creative Director
Nicoló Giovannoni
Nicoló GiovannoniPhotographer
Cubia Creative Studio
Cubia Creative Studio3D Animation
Victor Perez and Dolma Lisa
Victor Perez and Dolma LisaModels

Tags

blonde male model crouchingblonde male modelmale model crouchingblonde manman crouchingdark coatblack coatvintage televisionscrt televisionstelevisions

Description

This image from the Icon New Generation Fall 2024 ad campaign for Dsquared2, photographed by Nicoló Giovannoni with creative direction by Dean and Dan Caten, features a male model crouching amongst vintage televisions. The subject has short blonde hair and wears a dark coat, looking back over his shoulder toward the camera. The scene is set against a clean white seamless studio backdrop, illuminated by soft lighting that highlights the textures of the apparel and the retro casings of the television sets.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (80%)

Background

White Seamless

Context

Advertising Campaign