Logo
  • Home
  • ·Media
  • ·Dsquared2 Icon Fall 2024 ad campaign editorial
BrandDsquared2
ProjectIcon New Generation Fall 2024 Ad Campaign
Young man wearing black t-shirt and beanie standing near stacked vintage television sets against a white background.

Dsquared2 Icon New Generation Fall 2024 Ad Campaign 2024

Associated creatives

Dean and Dan Caten
Dean and Dan CatenDsquared2 Creative Director
Nicoló Giovannoni
Nicoló GiovannoniPhotographer
Cubia Creative Studio
Cubia Creative Studio3D Animation
Victor Perez and Dolma Lisa
Victor Perez and Dolma LisaModels

Tags

man in black t shirtman in black t-shirtblack t shirtblack t-shirtman in beanieblack beanietattooed manmant-shirt

Description

This portrait from the Dsquared2 Icon Fall 2024 ad campaign features a young male model posing next to a stack of retro television sets with static screens. The subject wears a black oversized t-shirt, matching black trousers, and a black beanie hat, showcasing heavily tattooed arms. The composition is set against a clean off-white seamless studio backdrop with soft, even lighting that highlights the streetwear aesthetic. The photograph was captured by photographer Nicoló Giovannoni under the creative direction of Dean and Dan Caten.

Style

Editorial, Vertical, Clean

Industries

Designer Fashion

Color

Jet Black (100%)

Background

White Seamless

Context

Advertising Campaign