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Model with bleached hair wearing a pink zip-up hoodie and purple shorts standing on a sandy beach near beach umbrellas.

Bershka Bershka Rio 2026

About

This fashion campaign image for Bershka Rio features a model with bleached hair standing on a sandy beach next to a beach structure with folded umbrellas. The male model wears a white t-shirt underneath an unzipped pink hoodie, paired with relaxed purple shorts and white sneakers. A cluster of yellow and black patterned soccer balls rests on the sand in the foreground to the left. Natural sunlight illuminates the scene, highlighting the textures of the sand and the casual streetwear apparel. The composition captures a relaxed, youthful atmosphere characteristic of the brand's outdoor editorial style.

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Background

Sandy Beach

Context

Advertising Campaign