Logo
  • Home
  • ·Media
  • ·Dsquared2 Denim Fall 2024 Campaign Details
BrandDsquared2
ProjectDenim Fall 2024 Ad Campaign
Close-up of layered denim jeans and jackets featuring metallic buttons and red DSQUARED2 branded tags for the Fall 2024 campaign.

Dsquared2 Denim Fall 2024 Ad Campaign 2024

Associated creatives

Dean and Dan Caten
Dean and Dan CatenDsquared2 Creative Directors
Giampaolo Sgura
Giampaolo SguraPhotographer
Chris Boals Artists
Chris Boals ArtistsAgency
Lydia Waldrop
Lydia WaldropModels
Ondrej Mokos
Ondrej MokosModels
and Freddie Brosnan
and Freddie BrosnanModels
Ezio Diaferia with Julian Watson Agency
Ezio Diaferia with Julian Watson AgencyHair
Luca Cianciolo with Blend Management
Luca Cianciolo with Blend ManagementMakeup
Laura Acquaviva
Laura AcquavivaManicurist
Simone Bart Rocchietti
Simone Bart RocchiettiCasting Director

Tags

blue denimdenimbluedenim clothingclothing

Description

This close-up product shot is part of the Denim Fall 2024 ad campaign for Dsquared2, photographed by Giampaolo Sgura with creative direction by Dean and Dan Caten. The image showcases heavily textured indigo and blue denim garments layered together, highlighting distinctive hardware including stamped metallic buttons and contrast orange stitching. Several small, vibrant red woven tabs bearing the white DSQUARED2 brand logo are prominently displayed along the waistbands and plackets. The shallow depth of field creates a sharp focus on the tactile weave and distressed fabric finishes, emphasizing the brand's signature craftsmanship.

Style

Commercial, Square, Clean, Tactile

Techniques

Macro

Industries

Designer Fashion

Color

Navy (50%)
Denim (30%)
Crimson (20%)

Background

Fabric Texture

Context

Advertising Campaign, E-commerce / Product