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·Denim Fall 2024 Ad Campaign

Close-up portrait of a young man wearing a chunky silver chain necklace against a light background

Stacked layers of blue and dark denim jeans featuring metallic buttons and red DSQUARED2 branded tags.

Close-up portrait of a male model with dark curly hair and an earring against a bright background for Dsquared2.

Close-up of layered denim jeans and jackets featuring metallic buttons and red DSQUARED2 branded tags for the Fall 2024 campaign.

Shirtless male model wearing dark blue denim jacket and jeans seated on a brown leather sofa against a white backdrop.

Close-up monochrome portrait of a smiling young man wearing a septum ring and denim collar against a white background

Shirtless young man wearing dark denim jeans reclining on a brown leather couch against a plain white background

Portrait of a shirtless young male model wearing a thin leather cord necklace against a plain white background.

Close up of layered dark grey and black denim jeans with red Dsquared2 tags and metal buttons from the Fall 2024 ad campaign.

Shirtless young man reclining on a brown leather sofa wearing distressed blue denim shorts against a white background

Close-up portrait of a model with dark tousled hair and freckles wearing a denim jacket against a white background.

Close-up black and white portrait of a smiling young man with dark textured hair against a plain light background

Close-up macro shot of dark blue denim jeans with orange topstitching, metallic buttons, and a red Dsquared2 label

Model wearing a blue denim jumpsuit reclining on a dark brown leather couch

Close-up monochrome portrait of a smiling woman looking up, wearing a denim jacket against a light background.

Close-up of blue distressed denim fabric with metal buttons and red Dsquared2 labels

Young man wearing a blue denim jacket and jeans seated on a large brown leather couch for Dsquared2

Male model reclining on a brown leather couch wearing denim jacket and jeans for Dsquared2 Denim Fall 2024 campaign.

Dsquared2 Denim Fall 2024 Ad Campaign 2024

About

For their Fall 2024 campaign, Dsquared2 leans into the raw, tactile essence of denim with a series of high-contrast visuals that bridge the gap between commercial product focus and intimate editorial portraiture. Under the creative direction of Dean and Dan Caten, the project strips away extraneous noise, utilizing a minimalist studio setting where the primary subjects are either captured in soft, natural light or sharp studio strobes. Photographer Giampaolo Sgura masterfully navigates this dichotomy, alternating between macro shots that highlight the intricate craftsmanship—such as signature red branding tabs, golden-yellow contrast stitching, and weathered distressing—and emotive portraits that emphasize the human element. The campaign features models Ondrej Mokos, Freddie Brosnan, and Lydia Waldrop, whose relaxed, often candid expressions against a vintage brown leather sofa underscore the label's commitment to a lived-in, effortless aesthetic. With grooming handled by hair stylist Ezio Diaferia and makeup artist Luca Cianciolo, the images maintain a clean, high-key finish that allows the rugged beauty of the indigo and light-wash fabrics to take center stage. By blending traditional editorial minimalism with the structural integrity of luxury fashion photography, the campaign presents a cohesive vision of modern, industrial-inspired denim, resulting in a series that feels both timeless and aggressively contemporary.