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  • ·Dsquared2 Denim Fall 2024 Ad Campaign Detail
BrandDsquared2
ProjectDenim Fall 2024 Ad Campaign
Close up of layered dark grey and black denim jeans with red Dsquared2 tags and metal buttons from the Fall 2024 ad campaign.

Dsquared2 Denim Fall 2024 Ad Campaign 2024

Associated creatives

Dean and Dan Caten
Dean and Dan CatenDsquared2 Creative Directors
Giampaolo Sgura
Giampaolo SguraPhotographer
Chris Boals Artists
Chris Boals ArtistsAgency
Lydia Waldrop
Lydia WaldropModels
Ondrej Mokos
Ondrej MokosModels
and Freddie Brosnan
and Freddie BrosnanModels
Ezio Diaferia with Julian Watson Agency
Ezio Diaferia with Julian Watson AgencyHair
Luca Cianciolo with Blend Management
Luca Cianciolo with Blend ManagementMakeup
Laura Acquaviva
Laura AcquavivaManicurist
Simone Bart Rocchietti
Simone Bart RocchiettiCasting Director

Tags

denim jeansjeansdenimblack denim jeansgrey denim jeansdsquared2 tagred tagmetal button

Description

This close-up product shot for the Dsquared2 Denim Fall 2024 ad campaign features overlapping layers of distressed dark grey and black denim jeans. Prominent metal buttons, rivets, and distinctive red branded Dsquared2 tags accent the textured fabric construction. The composition highlights the rugged wash treatments, contrasting denim shades, and durable hardware typical of the collection. Shot by photographer Giampaolo Sgura, the image focuses purely on fabric textures and construction details.

Style

Vertical, Commercial, Clean, Tactile

Techniques

Macro

Industries

High Street Fashion

Color

Charcoal (50%)
Jet Black (50%)

Background

Fabric Texture

Context

Advertising Campaign