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An outdoor advertising billboard displaying graphic seaweed illustrations and text about climate change against a modern building

Brand Identity 2021

Associated creatives

Description

An outdoor advertising billboard displays a brand identity project by How&How, featuring watercolor seaweed illustrations in muted blue and purple tones paired with environmental typography. The text reads Growing seaweed forests, or restoring forgotten ones, are one of the fastest ways of mitigating climate change. The billboard is mounted on a metal structure against a bright daylight background showing modern architectural building exteriors with vertical windows. Natural daylight illuminates the scene with clean, clear visibility.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Public Awareness

Color

Sky Blue (50%)

Pure White (50%)

Background

Commercial Office

Context

Out of Home (OOH)