BOSS Spring 2024 Ad Campaign 2024

Description

This portrait from the BOSS Spring 2024 advertising campaign features tennis player Matteo Berrettini posing in a contemporary studio environment. He wears an off-white, double-breasted suit jacket over a textured neutral top and matching trousers, with his hands placed in his pockets. The minimalist composition utilizes vertical architectural panels and soft, diffused lighting to create clean lines and neutral tones throughout the frame. Creative direction is led by Trey Laird with photography by Mikael Jansson and Matthew Brookes.

Style

Editorial, Vertical, Warm, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign