BOSS Spring 2024 Ad Campaign 2024

Description

Lee Minho is featured in the BOSS Spring 2024 ad campaign wearing a tailored beige suit, white dress shirt, and brown dress shoes. He is seated on a metallic gold display block within a modern studio setting framed by translucent ribbed panels. The lighting is clean and balanced, accentuating the polished textures of the suit and the reflective background surfaces. Trey Laird served as creative director, with photography by Mikael Jansson and Matthew Brookes.

Style

Horizontal, Commercial, Clean, Polished

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign