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  • ·BOSS Spring 2024 campaign portrait featuring Lee Minho
BrandBOSS
ProjectSpring 2024 Ad Campaign
Lee Minho in a taupe trench coat and black trousers against a neutral interior background for BOSS.

BOSS Spring 2024 Ad Campaign 2024

Associated creatives

Trey Laird
Trey LairdCreative Director
Mikael Jansson and Matthew Brookes
Mikael Jansson and Matthew BrookesPhotographers
Gisele Bündchen
Gisele BündchenModels
Adwoa Aboah
Adwoa AboahModels
Lee Minho
Lee MinhoModels
Matteo Berrettini
Matteo BerrettiniModels
and Shohei Ohtani
and Shohei OhtaniModels

Tags

lee minholee minho portraitman in trench coattaupe trench coattrench coatblack trousersmenswear

Description

This portrait from the BOSS Spring 2024 ad campaign features actor and model Lee Minho posing indoors against a minimalist architectural background. He wears a tailored taupe trench coat over a light-coloured shirt and black trousers secured with a dark belt. The composition employs a balanced horizontal framing with soft, even lighting that highlights the textures of the outerwear and apparel. The creative direction for the campaign was led by Trey Laird, with photography by Mikael Jansson and Matthew Brookes.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Camel (50%)
Jet Black (50%)

Background

White Seamless

Context

Advertising Campaign