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  • ·BOSS Spring 2024 Ad Campaign Portrait by Mikael Jansson
BrandBOSS
ProjectSpring 2024 Ad Campaign
Close-up portrait of a woman wearing a gold watch and chain necklace against a light background

BOSS Spring 2024 Ad Campaign 2024

Associated creatives

Trey Laird
Trey LairdCreative Director
Mikael Jansson and Matthew Brookes
Mikael Jansson and Matthew BrookesPhotographers
Gisele Bündchen
Gisele BündchenModels
Adwoa Aboah
Adwoa AboahModels
Lee Minho
Lee MinhoModels
Matteo Berrettini
Matteo BerrettiniModels
and Shohei Ohtani
and Shohei OhtaniModels

Tags

woman wearing gold watchgold watchwoman in portraitchain necklacegold chain necklace

Description

This portrait image for the BOSS Spring 2024 ad campaign features a woman wearing a gold watch and chain necklace, captured by photographers Mikael Jansson and Matthew Brookes under creative direction by Trey Laird. The composition is shot in a clean studio setting with soft lighting highlighting the metallic accessories and apparel details. The subject's expression is direct and composed, partially framed by a vertical translucent element on the right side of the frame.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Beige (70%)
Gold (30%)

Background

White Seamless

Context

Advertising Campaign