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  • ·BOSS Spring 2024 Ad Campaign Sunglasses Portrait
BrandBOSS
ProjectSpring 2024 Ad Campaign
Close-up portrait of a woman wearing white framed sunglasses and a light blazer against a neutral wall.

BOSS Spring 2024 Ad Campaign 2024

Associated creatives

Trey Laird
Trey LairdCreative Director
Mikael Jansson and Matthew Brookes
Mikael Jansson and Matthew BrookesPhotographers
Gisele Bündchen
Gisele BündchenModels
Adwoa Aboah
Adwoa AboahModels
Lee Minho
Lee MinhoModels
Matteo Berrettini
Matteo BerrettiniModels
and Shohei Ohtani
and Shohei OhtaniModels

Tags

woman wearing sunglasseswoman in sunglasseswhite framed sunglassessunglasseswomanlight blazerblazer

Description

This close-up portrait features a woman wearing statement white framed sunglasses and a light-colored tailored blazer against a minimalist neutral background. Her layered brown hair frames her face, with soft bangs resting above her brow. The lighting is bright and diffuse, highlighting the textures of her jacket and the clean lines of the eyewear. This image is part of the Spring 2024 Ad Campaign for BOSS, with creative direction by Trey Laird and photography by Mikael Jansson and Matthew Brookes.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Eyewear

Color

Pure White (50%)
Beige (50%)

Background

White Seamless

Context

Advertising Campaign