BrandBOSS
ProjectSpring 2024 Ad Campaign
BOSS Spring 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Matteo Berrettini poses in a brown knit sweater and pleated white trousers for the BOSS Spring 2024 ad campaign. The image is part of a high-profile brand initiative directed by Trey Laird and captured by photographers Mikael Jansson and Matthew Brookes. The composition features a clean studio setting with soft directional lighting that highlights the texture of the knitwear. Berrettini leans against a vertical architectural element while looking directly toward the camera.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Camel (50%)
Pure White (50%)
Background
Set-dressed
Context
Advertising Campaign