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Matteo Berrettini wearing a brown knit sweater and white trousers for the BOSS Spring 2024 campaign

BOSS Spring 2024 Ad Campaign 2024

About

Matteo Berrettini poses in a brown knit sweater and pleated white trousers for the BOSS Spring 2024 ad campaign. The image is part of a high-profile brand initiative directed by Trey Laird and captured by photographers Mikael Jansson and Matthew Brookes. The composition features a clean studio setting with soft directional lighting that highlights the texture of the knitwear. Berrettini leans against a vertical architectural element while looking directly toward the camera.

Brand

BOSS

Project

BOSS Spring 2024 Ad Campaign 2024

Keywords

matteo berrettiniman in brown sweaterbrown knit sweaterwhite trousersboss ad campaign

Credits

Trey Laird
Creative Director
Mikael Jansson and Matthew Brookes
Photographers
Gisele Bündchen
Models
Adwoa Aboah
Models
Lee Minho
Models

Styles

HorizontalCommercialWarmClean

Techniques

Natural light

Industries

Designer Fashion

Background

Set-dressed

Context

Advertising Campaign
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