BrandBOSS
ProjectSpring 2024 Ad Campaign

BOSS Spring 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This fashion campaign image for BOSS Spring 2024 features model Adwoa Aboah seated with arms crossed upon a reflective gold block within a minimalist studio setting. She wears a camel-toned tailored blazer and matching shorts layered over a collared shirt and knit vest, paired with translucent socks and heeled brown pumps. Her braided hair is pulled back tightly from her face, complementing the polished and structured aesthetic of the wardrobe. The scene is art-directed by Trey Laird and photographed by Mikael Jansson and Matthew Brookes, utilizing clean lighting and neutral architectural partitions in the background.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Beauty Light
Industries
High Street Fashion
Color
Camel (50%)
Chocolate (30%)
Off-White (20%)
Background
Set-dressed
Context
Advertising Campaign

