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  • ·BOSS Spring 2024 Ad Campaign with Adwoa Aboah
BrandBOSS
ProjectSpring 2024 Ad Campaign
Adwoa Aboah wearing a white blazer and sheer top with hands clasped behind head against a translucent paneled wall.

BOSS Spring 2024 Ad Campaign 2024

Associated creatives

Trey Laird
Trey LairdCreative Director
Mikael Jansson and Matthew Brookes
Mikael Jansson and Matthew BrookesPhotographers
Gisele Bündchen
Gisele BündchenModels
Adwoa Aboah
Adwoa AboahModels
Lee Minho
Lee MinhoModels
Matteo Berrettini
Matteo BerrettiniModels
and Shohei Ohtani
and Shohei OhtaniModels

Tags

Adwoa Aboahwoman wearing white jacketwhite jacketsheer topmodel posingwoman posing

Description

Adwoa Aboah poses against a luminous translucent wall for the BOSS Spring 2024 ad campaign, directed by Trey Laird and photographed by Mikael Jansson and Matthew Brookes. The model wears a layered outfit featuring a structured white jacket, a sheer sheer panelled top, and a light satin skirt. Her hands are clasped behind her head, highlighting delicate tattoos on her wrists and fingers. Soft, directional light filters through the background panels, creating a clean and contemporary studio atmosphere. The composition is captured in a horizontal framing with a sophisticated neutral color palette.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Beige (50%)

Background

White Seamless

Context

Advertising Campaign