Brand
ProjectSan Francisco, 1978

Banana Republic San Francisco, 1978 2025
Associated creatives
Tags
Description
A high-angle black and white telephoto view captures the dense urban topography of San Francisco looking down a steep, descending roadway. A prominent white church tower stands on the left against layered residential and commercial buildings filling the hillside. Intricate overhead utility lines and telephone poles crisscross the midground over parked cars and tree-lined sidewalks. The monochrome palette emphasizes architectural geometry, depth, and shadow in this campaign image photographed by Sonia Szóstak and creative directed by Michael Scanlon for Banana Republic.
Style
Vertical, Commercial, Monochrome
Techniques
Natural light
Industries
High Street Fashion
Color
Charcoal (40%)
Off-Black (30%)
Off-White (30%)
Background
Street
Context
Advertising Campaign

