Banana Republic San Francisco, 1978 2025

Description

A black and white fashion campaign photograph for Banana Republic's 'San Francisco, 1978' collection, lensed by photographer Sonia Szóstak with creative direction by Michael Scanlon. Model Andreea Diaconu poses outdoors with wind-tousled hair and eyes cast downward, wearing a light-toned Western-style leather jacket detailed with heavy fringe across the chest, shoulders, and sleeves over a minimalist black top. Shot in soft natural daylight against an urban street backdrop, the frame features the crisp white Banana Republic brand logo across the center.

Style

Vertical, Commercial, Monochrome

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Street

Context

Advertising Campaign