Brand
ProjectSan Francisco, 1978
Banana Republic San Francisco, 1978 2025
Associated creatives
Tags
Description
This vertical campaign image for Banana Republic captures a quiet coastal scene reflected in the side mirror of a vintage vehicle. The mirror frames a tranquil body of water dotted with small rocky outcroppings under a diffused, overcast sky. The foreground shows the car body alongside dry coastal vegetation on a sloping hillside. Soft, natural light illuminates the muted color palette, creating a calm and contemplative atmosphere.
Style
Vertical, Cinematic, Desaturated
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Background
Sandy Beach
Context
Advertising Campaign