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Brand
Banana Republic
ProjectSan Francisco, 1978
View through the red steel truss of the Golden Gate Bridge toward coastal hills with white Banana Republic logo text overlay.

Banana Republic San Francisco, 1978 2025

Associated creatives

Sonia Szóstak
Sonia SzóstakPhotographer
Michael Scanlon
Michael ScanlonCreative Director
Michał Bielecki
Michał BieleckiHair Stylist
Dan Duran
Dan DuranMakeup Artist
Roberto Sosa
Roberto SosaProducer
Andreea Diaconu
Andreea DiaconuModel
Giacomo Cavalli
Giacomo CavalliModel
Paula Soares
Paula SoaresModel

Tags

golden gate bridge trussgolden gate bridgesteel bridge framebridge architecturered bridge beamssteel truss

Description

A framed architectural view looking through the industrial steel beams and truss structure of the Golden Gate Bridge. In the opening between the weathered orange-brown steel girders, rocky coastal hills and the calm waters of the bay are visible under an overcast sky. White typography displaying 'BANANA REPUBLIC' is centered in the frame. The lighting is soft and natural, emphasizing the geometric lines and deep rust tones of the suspension bridge.

Style

Vertical, Commercial, Earthy, Geometric

Techniques

Natural light

Industries

High Street Fashion

Color

Rust (70%)
Burnt Orange (30%)

Background

Rocky Coast

Context

Advertising Campaign