Banana Republic San Francisco, 1978 2025

Description

A vertical campaign photograph for Banana Republic's San Francisco, 1978 project photographed by Sonia Szóstak under the creative direction of Michael Scanlon. A rugged, textured rock formation dominates the lower-left section of the frame, showing weathered grey stone and natural fissures. A diagonal line of seabirds glides through the air along the contour of the cliff against a flat, pale overcast sky. The white Banana Republic wordmark is positioned on the mid-right side of the composition.

Style

Vertical, Commercial, Cool, Minimalist

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Education Building, Overcast Sky

Context

Advertising Campaign