Brand
ProjectAbout You FW25

Various Campaigns About You FW25 2025
Associated creatives
Tags
Description
This fashion portrait features model Astrid Baauer wearing a fluffy white faux fur ushanka hat and a matching knit sweater in an outdoor woodland setting. Natural daylight filters through the trees, casting soft illumination on her face. The composition captures a close-up angle with the subject's hand resting near her forehead. The styling reflects contemporary cold-weather apparel for the About You FW25 campaign photographed by Pelle Lannefors.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Cream (80%)
Caramel (20%)
Background
Forest
Context
Advertising Campaign, Lookbook
