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  • ·About You FW25 campaign portrait with white fur hat
Model wearing a white faux fur ushanka hat and knit sweater in a natural outdoor woodland setting.

Various Campaigns About You FW25 2025

Associated creatives

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Description

This fashion portrait features model Astrid Baauer wearing a fluffy white faux fur ushanka hat and a matching knit sweater in an outdoor woodland setting. Natural daylight filters through the trees, casting soft illumination on her face. The composition captures a close-up angle with the subject's hand resting near her forehead. The styling reflects contemporary cold-weather apparel for the About You FW25 campaign photographed by Pelle Lannefors.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Cream (80%)
Caramel (20%)

Background

Forest

Context

Advertising Campaign, Lookbook