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Brand
Various Campaigns
ProjectAbout You FW25
Close-up portrait of a woman smiling with eyes closed under warm natural light for About You FW25

Various Campaigns About You FW25 2025

Associated creatives

Pelle Lannefors
Pelle LanneforsPhotographer
Astrid Baauer
Astrid BaauerModel

Tags

woman face close upwoman faceclose up portraitsmiling womanmodel Astrid Baauerwoman smilingface close up

Description

This macro beauty portrait features a close-up crop of a woman's face with her eyes gently closed and a subtle smile. Warm, direct natural lighting highlights natural skin texture, freckles, and rosy tones across the cheek and nose. The typography text overlay reads "ABOUT YOU" centrally in white sans-serif lettering. Photographed by Pelle Lannefors featuring model Astrid Baauer for the About You FW25 project.

Style

Editorial, Vertical, Warm, Raw

Techniques

Macro, Natural light

Industries

Skincare

Context

Advertising Campaign