Various Campaigns About You FW25 2025

Description

This fashion campaign image for About You FW25 features model Astrid Baauer smiling outdoors against a natural coastal backdrop of weathered rocks and water. She wears a patterned knit sweater, a black headband, and matching black gloves, with her hand positioned near her forehead. The lighting is soft and natural, highlighting the texture of the knitwear and the rugged stone environment. The shot was photographed by Pelle Lannefors.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Rocky Coast

Context

Advertising Campaign