Brand
ProjectAbout You FW25

Various Campaigns About You FW25 2025
Associated creatives
Tags
Description
This fashion editorial image for About You FW25 features model Astrid Baauer standing on a rocky outcrop surrounded by pine trees and natural foliage. She wears a quilted brown oversized jacket over a dark top, paired with dark leggings, knee-high boots, and a matching cap. The natural daylight highlights the earthy tones and rugged outdoor setting. Pelle Lannefors captured the campaign, utilizing natural lighting to accentuate the textures of the apparel and the surrounding landscape.
Style
Editorial, Horizontal, Earthy, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Chocolate (60%)
Jet Black (40%)
Background
Woodland
Context
Lookbook
