Various Campaigns About You FW25 2025

Description

This outdoor fashion campaign image for About You FW25 features model Astrid Baauer photographed from behind by Pelle Lannefors. She wears a quilted brown coat, dark trousers, and tall boots while ascending a rocky path bordered by pine trees and dry grass. Bright natural daylight illuminates the scene under a clear blue sky. Text reading ABOUT YOU is overlaid centrally across the composition.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Mountain

Context

Advertising Campaign