Various Campaigns About You FW25 2025

Description

This close-up portrait features model Astrid Baauer wearing a cream knitted balaclava, captured for the About You FW25 project. Photographed by Pelle Lannefors, the tight framing focuses intimately on the subject's face against an outdoor or natural backdrop. The shot employs natural lighting to highlight the soft texture of the knitwear and natural skin tones. The brand logo is visibly overlaid across the center of the frame.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Context

Advertising Campaign