Various Campaigns About You FW25 2025

About

An editorial fashion campaign image for the About You FW25 project, photographed by Pelle Lannefors. A young man stands on rugged, smooth rocky terrain along a coastal shoreline with water visible in the background. He wears a tailored brown overcoat layered over knitwear, paired with dark trousers and shoes. The warm, low-angle natural light casts soft highlights across the landscape and subject, creating a moody and atmospheric scene. Centered in the frame is white typography reading ABOUT YOU.