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Brand
Various Campaigns
ProjectAbout You FW25
Two models standing on a rocky coastal shore by the water, wearing winter coats under warm sunlight for an About You campaign.

Various Campaigns About You FW25 2025

Associated creatives

Pelle Lannefors
Pelle LanneforsPhotographer
Astrid Baauer
Astrid BaauerModel

Tags

man in brown coatbrown coatman wearing coatwoman in fluffy jacketfluffy jacketwoman wearing jackettwo models outdoorstwo modelsmodels on rocks

Description

This fashion campaign portrait for About You FW25 features two models standing on smooth rocky terrain beside calm water under warm natural sunlight. A man wearing a brown coat and dark trousers stands in the foreground, while a woman in a textured fluffy jacket and wide-leg trousers leans close beside him. The outdoor coastal setting is illuminated by soft directional light casting gentle shadows across the stone surfaces. White typographic branding is overlaid centrally across the foreground.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Camel (50%)
Medium Grey (30%)
Charcoal (20%)

Background

Rocky Coast

Context

Advertising Campaign