adidas x DICK’S Sporting Goods

Jun 2026

Adidas and DICK’S Sporting Goods collaborate on the campaign film Where It All Kicks Off, which follows an athlete through the transition from retail exploration to the playing field. The narrative bridges the gap between the shopping experience and on-pitch performance, centering on an extensive selection of soccer cleats. The production utilizes live-action technique, employing tracking shots and steady framing to maintain a clean aesthetic across both indoor retail environments and outdoor turf settings. Featuring music and sound design by Human and Lime Studios, the film highlights footwear and apparel through vibrant lighting and active sequences. Additional production support and post-production contributions were provided by Max Cooper, Ben Conway, Cabin, Parliament, and Niccolò Montanari.

Horizontal, Action, Cinematic, Clean

Specialty Retailers

Retail Store

Advertising Campaign, Brand Film / Corporate Video