adidas x DICK’S Sporting Goods: Where It All Kicks Off - Director's Cut

Jun 2026

This collaborative film project, titled 'Where It All Kicks Off,' captures the intersection of retail and sport. The narrative follows a young athlete exploring a DICK’S Sporting Goods store to browse soccer cleats, shifting the perspective from the retail floor to the energy of an outdoor turf pitch. Produced with creative input from Max Cooper and Ben Conway, the film utilizes clean, live-action techniques and steady tracking shots to focus on the product range. The project features sound and music composition by Human and Lime Studios, with visual post-production handled by Cabin, Parliament, and Niccolò Montanari.

Horizontal, Action, Cinematic, Clean

Retail Store

Advertising Campaign, Brand Film / Corporate Video