IKEA
Have A Go
Brand
ProjectHave A Go
Date
Dec 2024
Description
For their 'Have A Go' campaign, IKEA leans into large-scale environmental storytelling. The commercial features a vast ensemble moving through a misty, woodland landscape, transporting various furniture pieces and household items across an open expanse. The execution, crafted by agency Three Drunk Monkeys with production from Good Oil, utilises natural light and a desaturated colour palette to build a cinematic atmosphere. This retail project highlights group movement within an outdoor setting, captured through live-action technique.
Style
Horizontal, Cinematic, Desaturated
Techniques
Analogue / film, Natural light
Industries
Specialty Retailers
Background
Forest
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.