IKEA’s Have A Go campaign film moves through a misty, expansive woodland, following a vast procession of individuals carrying household furniture. The piece leans into cinematic environmental storytelling, utilising natural light and a desaturated colour palette to frame the movement of the group across an open landscape.
Developed by agency Three Drunk Monkeys with production by Good Oil, the commercial leans on live-action techniques to build its scale. The project captures an atmospheric, analogue-inspired aesthetic throughout its sequence.
