IKEA: Have A Go
Brand
Date
Dec 2024
Description
IKEA’s Have A Go campaign film moves through a misty, expansive woodland, following a vast procession of individuals carrying household furniture. The piece leans into cinematic environmental storytelling, utilising natural light and a desaturated colour palette to frame the movement of the group across an open landscape. Developed by agency Three Drunk Monkeys with production by Good Oil, the commercial leans on live-action techniques to build its scale. The project captures an atmospheric, analogue-inspired aesthetic throughout its sequence.
Style
Horizontal, Cinematic, Desaturated
Techniques
Analogue / film, Natural light
Industries
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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