L.L. Bean
Fall
Brand
ProjectFall
Date
Apr 2026
Description
L.L. Bean’s 'Fall' film tracks the enduring versatility of the brand's iconic duck boots across a range of environments. The narrative moves through diverse landscapes, spanning from rugged, muddy trails and lakesides to urban streets and spectator bleachers. Directed as a live-action commercial, the piece leans into the tactile nature of the footwear. Close-up shots prioritize the leather grain, intricate stitching, and rubber shells of the boots. Warm natural lighting provides a consistent atmospheric quality throughout the footage, complemented by sound design and music provided by Heavy Duty Projects.
Style
Horizontal, Commercial, Desaturated, Warm
Industries
Specialty Retailers
Color
Camel
Jet Black
Context
Brand Film / Corporate Video
Associated creatives
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