Adidas

Feb 2026

Adidas highlights the story of alpine skier Mikaela Shiffrin through a documentary-style campaign that blends archival family footage with modern training and racing sequences. The narrative is driven by reflection, as Shiffrin’s mother, Eileen, discusses the experience of coaching and supporting a world-class athlete through the demands of her career. Crafted with creative direction by The Midnight Club, the piece utilises a mix of drone footage and cinematic live-action technique to contrast high-speed mountain vistas with intimate, domestic moments. Sound and music production were provided by One Thousand Birds, with additional post-production and VFX from HYPE and Leap Year Post.

Documentary, Horizontal, Cinematic

Drone footage

Outdoor & Adventure Sports

Forest

Brand Film / Corporate Video