Nike: ACG
Brand
Date
Feb 2026
Description
This campaign for Nike ACG, titled Lost Planet, explores the tension between domestic comforts and the rigor of outdoor exploration. Using a cinematic, surreal approach, the narrative juxtaposes the vastness of space against the realities of extreme environments through voiceover and high-contrast visual framing. The project was developed by agency partner Wieden+Kennedy Portland, with production handled by magna studios. Post-production and VFX were completed by Lost Planet, Selected Works, and Rare Medium TV, while the atmospheric soundscape and music were crafted by Mr. Pape and Field Day.
Style
Humorous, Horizontal, Cinematic, Surreal
Industries
Background
Night Sky
Context
Brand Film / Corporate Video
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