This campaign for Nike ACG, titled Lost Planet, explores the tension between domestic comforts and the rigor of outdoor exploration. Using a cinematic, surreal approach, the narrative juxtaposes the vastness of space against the realities of extreme environments through voiceover and high-contrast visual framing.
The project was developed by agency partner Wieden+Kennedy Portland, with production handled by magna studios. Post-production and VFX were completed by Lost Planet, Selected Works, and Rare Medium TV, while the atmospheric soundscape and music were crafted by Mr. Pape and Field Day.
