Nike
ACG
Brand
ProjectACG
Date
Feb 2026
Description
Nike explores the contrast between domestic comfort and extreme environments in the ACG campaign, 'Lost Planet.' The film utilizes cinematic framing and high-contrast lighting to anchor its narrative, bridging the gap between surreal cosmic visuals and the realities of outdoor performance. Developed by Wieden+Kennedy Portland, the project relies on a distinct voiceover-led structure that leans into humorous storytelling. Technical execution is supported by post-production work from Lost Planet and Selected Works, with original sound design and music composed by Mr. Pape and Field Day.
Style
Humorous, Horizontal, Cinematic, Surreal
Industries
Outdoor & Performance Apparel
Background
Night Sky
Context
Brand Film / Corporate Video
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