Louis Vuitton: LV x F1 Partnership
Brand
Date
Dec 2025
Description
Louis Vuitton celebrates its partnership with Formula 1 in this high-energy commercial campaign, linking the luxury house with the elite motorsport circuit. The film transitions from intense track action to a macro perspective, revealing a race circuit engineered into the iconic Louis Vuitton LV monogram logo. Developed by Wieden+Kennedy Amsterdam, the project leans into a cinematic aesthetic through technical drone footage and 3D render/CGI visuals. The spot emphasizes the intersection of precision engineering and heritage luxury, marking the collaboration with the Australian Grand Prix.
Style
Horizontal, Commercial, Action, Cinematic
Techniques
3D render / CGI, Drone footage
Industries
Event
Formula 1 Grand Prix
Background
Aerial View
Context
Advertising Campaign, TVC / TV Commercial
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