Red Bull: Bringing Formula 1 BACK to South Africa!

Nov 2024

Red Bull returns the roar of Formula 1 to the streets of Johannesburg in this cinematic campaign. The spot documents a unique logistical feat, capturing a high-performance racing car suspended by helicopter as it travels across the urban skyline at sunset. The production leans into the scale of the city through drone footage, grounding the spectacle in the reactions of local residents and a security guard witnessing the transport. With creative oversight from Iconic Agency, the film utilizes live-action techniques to emphasize the contrast between the high-octane machine and the South African landscape during golden hour.

Horizontal, Cinematic, Warm, Golden Hour

Drone footage

Sunset Sky

Advertising Campaign, Brand Film / Corporate Video