Red Bull
Bringing Formula 1 BACK to South Africa!
Brand
Date
Nov 2024
Description
Red Bull presents a cinematic exploration of Formula 1's return to the streets of South Africa. The campaign captures the spectacle of a racing car being transported by helicopter over the Johannesburg skyline during golden hour. Produced by Patriot and Iconic Agency, the project utilizes live-action technique and drone footage to ground the high-octane concept within the city's urban landscape. The narrative focuses on the reactions of local residents and a security guard as the car moves across the evening horizon, emphasizing scale through cinematic visuals.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Drone footage
Industries
Motorsport
Color
Navy
Crimson
Lemon
Background
Sunset Sky
Context
Advertising Campaign, Brand Film / Corporate Video
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