Gatorade
Chief hydration officer 9x16
Brand
ProjectChief hydration officer 9x16
Date
Mar 2026
Description
Gatorade’s 'Chief Hydration Officer' project captures a day-in-the-life perspective within the motorsport space. The vertical commercial features a protagonist transitioning between professional settings, punctuated by scenes of hydration and outdoor utility cart movement. Produced by CHISEL, the spot maintains a clean aesthetic, relying on natural light to highlight the brand's integration with Formula 1 branding. Post-production and VFX were handled by CHISEL, with sound and music design provided by Production Station.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Motorsport
Color
Pure White
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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