Gatorade: Chief hydration officer 9x16
Brand
Date
Mar 2026
Description
Gatorade positions its product within a motorsports context in this vertical commercial spot. The film follows a character moving between a professional setting and an outdoor driving sequence, using natural light to maintain a clean, high-contrast aesthetic throughout. Production handled by CHISEL, with post-production and VFX also managed by the team at CHISEL. Music and sound design are provided by Production Station.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Color
Pure White
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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