Zi Sweet
Featured Zi Sweet projects
This week's top Zi Sweet projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Zi Sweet · Brand Identity
Zi Sweet’s brand identity project establishes a cohesive aesthetic for the bakery, spanning from physical packaging and stationery to storefront signage and digital interfaces. Designed by Platform Studio, the identity leans into a high-contrast palette of crisp white, cream, and vibrant blue, unified by minimalist typography and clean grid layouts. The execution translates across multiple mediums, featuring matte cardboard packaging, tactile business stationery, and structured UI illustrations for the brand's online presence. The project captures the confectionery firm's commercial character through a blend of commercial studio photography and 3D render/CGI assets, emphasizing a consistent, uncluttered presentation of their baked goods.
Project Zi Sweet · Brand Identity
Zi Sweet's brand identity project encompasses a cohesive suite of assets for the bakery and patisserie industry. The visual system integrates clean, minimalist aesthetics with a focus on functional commercial design, spanning everything from custom packaging and exterior signage to curated retail environment layouts. The project channels a tactile, natural approach, utilising a consistent typographic hierarchy and earthy palettes. Key artifacts include printed collateral featuring delicate line art, as well as photographic documentation of store interiors and outdoor advertising. The identity was developed through a collaborative effort featuring graphic design from Maniac Studio, Carla Palette, Platform, MOS, TRY Design, and Polytechnic.
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