Zi Sweet: Brand Identity

Nov 2023

Zi Sweet's brand identity project encompasses a cohesive suite of assets for the bakery and patisserie industry. The visual system integrates clean, minimalist aesthetics with a focus on functional commercial design, spanning everything from custom packaging and exterior signage to curated retail environment layouts. The project channels a tactile, natural approach, utilising a consistent typographic hierarchy and earthy palettes. Key artifacts include printed collateral featuring delicate line art, as well as photographic documentation of store interiors and outdoor advertising. The identity was developed through a collaborative effort featuring graphic design from Maniac Studio, Carla Palette, Platform, MOS, TRY Design, and Polytechnic.

Horizontal, Commercial, Clean

Natural light