Zi Sweet

Brand Identity

Brand

Zi Sweet

ProjectBrand Identity

Date

Nov 2023

Description

Zi Sweet's brand identity project establishes a comprehensive visual language spanning packaging, signage, and collateral for the food and beverage sector. The design program leans into minimalist aesthetics, utilizing clean typographic hierarchies and structured compositions to present a cohesive commercial look. The project incorporates a range of tangible applications, from structural cardboard food packaging and outdoor billboard advertisements to architectural exterior signage. Featuring editorial photography and varied graphic design approaches, the execution prioritizes a functional, clean aesthetic enriched by natural light and earthy textures. Creative contributions to the identity system were provided by Maniac Studio, Carla Palette, Platform, MOS, TRY Design, and Polytechnic.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Color

Pure White