Zi Sweet

Nov 2022

Zi Sweet’s brand identity project establishes a cohesive visual language for the confectionery business, spanning tactile stationery, product packaging, and digital interfaces. The design system relies on a minimalist aesthetic, utilizing a high-contrast palette of cream and vibrant blue to anchor its various applications. Developed with graphic design by Platform Studio, the identity integrates crisp serif typography and clean lines across both physical and digital assets. The project extends from bespoke stationery and matte cardboard packaging to web wireframes and physical storefront signage, maintaining a structured, modern presentation throughout the brand’s touchpoints.

Vertical, Clean, Minimalist, Commercial

CPG / Packaged Food

E-commerce / Product