Yves Saint Laurent
Yves Saint Laurent's uncompromising luxury fashion campaigns and cinematic creative direction
Featured Yves Saint Laurent projects
This week's top Yves Saint Laurent projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Yves Saint Laurent · Respiro
Yves Saint Laurent presents Respiro, a fashion editorial campaign that captures a series of coastal moments through a distinct aesthetic. Featuring creative direction from Anthony Vaccarello, the imagery leans into a raw, tactile quality, utilizing warm natural light and heavy analogue film grain to emphasize textures across the shoreline setting. The series features models Mona Tougaard, Vittoria Ceretti, Loli Bahia, and Jenn Du Puy, framed through the photography of Henrik Purienne. The visual narrative centres on minimalist styling, incorporating intricate gold hardware and leather accessories against a backdrop of water and stone.
Yves Saint Laurent · YSL Fall 25
The Yves Saint Laurent Fall 25 collection is captured in a fashion video sequence defined by its sharp tailoring and minimalist aesthetic. Featuring a series of portraits and full-length shots, the work highlights textures like leather and silk through a high-contrast visual lens. Utilizing a clean, monochromatic color palette, the film focuses on structured garments and statement accessories. Post-production and visual effects for the sequence were provided by Consulate and Company 3 New York, emphasizing a cinematic approach that centers on fluid movement and dynamic portraiture.
Project Yves Saint Laurent · Fall 2025 Campaign
Yves Saint Laurent’s Fall 2025 campaign centers on a series of character-driven portraits led by creative director Anthony Vaccarello. The imagery employs directional studio lighting and a monochrome palette to highlight the collection's structured silhouettes and signature leather accessories. Photographer Gray Sorrenti captures talent including ROSÉ, Hailey Bieber, Anok Yai, Liu Wen, Song Jia, and Binx Walton. The work emphasizes the brand's aesthetic through moody compositions and deliberate light manipulation within a commercial fashion context.
Yves Saint Laurent · MyTheresa
This fashion campaign for Yves Saint Laurent showcases a series of atmospheric vignettes set within a sunlit, architectural courtyard. The cinematic sequence moves between wide drone footage of lush gardens and reflective pools to intimate close-ups, emphasizing a tranquil, meditative tone through warm color grading and natural light. Produced by Clay Film with editorial work by The Quarry, the project utilizes an analogue film aesthetic to capture a textured, quiet narrative. The visual pacing leans into architectural detail and rhythmic outdoor scenes, creating a consistent mood across the piece.
Yves Saint Laurent · Libre
Yves Saint Laurent introduces the latest campaign for the Libre fragrance, a beauty commercial captured with a clean, raw aesthetic. The film centres on the signature bottle set against a backdrop of tropical foliage and white lilies, using natural light to emphasize organic textures. The production leans into a live-action technique, alternating between intimate close-ups and product-focused frames. Featuring agency direction from Chandelier Creative and production by Consulate, the commercial is presented in a vertical format.
Project Yves Saint Laurent · Fall 2026 Campaign
The Yves Saint Laurent Fall 2026 campaign features talent ROSÉ in a series of editorial images that highlight the collection's structure and material detail. Photographed by Talia Chetrit under the creative direction of Anthony Vaccarello, the series centers on high-fashion portraiture set against minimalist architectural backdrops. The imagery employs clean, geometric compositions, utilizing floor-to-ceiling mirrors and stark tiled interiors to frame the garments. Techniques including analogue film photography and natural light are used to emphasize textures, ranging from heavy tweed blazers to delicate lace and metallic accents. The campaign maintains a consistent, refined aesthetic throughout the series.
Project Yves Saint Laurent · Tangerine Temptation
Yves Saint Laurent presents Tangerine Temptation, a fashion campaign featuring Hailey Bieber. The editorial project captures a series of stylized looks through photography by Nadia Lee Cohen, executed under the creative direction of Anthony Vaccarello. Defined by a polished aesthetic and warm natural light, the campaign explores structured architectural environments ranging from modern residential exteriors to intimate wood-paneled interiors. Each shot leans into a retro sensibility, utilizing distinct color palettes and textures to highlight the luxury collection's accessories and ready-to-wear pieces.
Project Yves Saint Laurent · Summer 2026 Campaign
The Summer 2026 campaign for Yves Saint Laurent centres on a mood-heavy, atmospheric visual narrative. Captured through the lens of photographer Glen Luchford under the creative direction of Anthony Vaccarello, the series explores high-contrast fashion imagery. Stylist Lotta Volkova anchors the aesthetic, featuring tailored oversized patent leather outerwear, structured satin gowns, and bold accessories. The execution employs a glossy, flash-heavy aesthetic to highlight fabric textures and silhouettes against dark, urban, and coastal backdrops. The campaign features models Agel Akol, Awar Odhiang, Libby Taverner, and Sarah Isaksen.
Project Yves Saint Laurent · Spring 2026 Campaign
The Yves Saint Laurent Spring 2026 campaign captures a series of stylized frames under the creative direction of Anthony Vaccarello, with photography by Glen Luchford. The imagery leans into a retro aesthetic defined by grainy textures and soft light, centering on a collection that balances sharp tailoring with oversized silhouettes. The featured visuals place talent Charli XCX in a curated, atmospheric setting, highlighting key accessories including a structured yellow quilted top-handle handbag. This fashion campaign emphasizes the label’s seasonal silhouettes through a moody, horizontal commercial format.
Project Yves Saint Laurent · Spring 2026
The Spring 2026 campaign for Yves Saint Laurent, directed by designer Anthony Vaccarello, presents an editorial series featuring model Bella Hadid. Captured by photographer Glen Luchford, the imagery leans into a cinematic aesthetic, utilizing analogue film techniques to frame the luxury fashion collection. The series features a distinctive lo-fi, VHS-inspired texture, complete with grainy overlays and security camera-style timestamps. By placing the subjects in tiled elevator interiors and sparse indoor settings, the campaign emphasizes the juxtaposition of delicate lace and structured outerwear against raw, gritty backdrops.
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