Yves Saint Laurent: Spring 2026
Brand
Date
Jan 2026
Description
The Spring 2026 campaign for Yves Saint Laurent, directed by designer Anthony Vaccarello, presents an editorial series featuring model Bella Hadid. Captured by photographer Glen Luchford, the imagery leans into a cinematic aesthetic, utilizing analogue film techniques to frame the luxury fashion collection. The series features a distinctive lo-fi, VHS-inspired texture, complete with grainy overlays and security camera-style timestamps. By placing the subjects in tiled elevator interiors and sparse indoor settings, the campaign emphasizes the juxtaposition of delicate lace and structured outerwear against raw, gritty backdrops.
Style
Editorial, Vertical, Grainy, 1990s
Techniques
Analogue / film
Industries
Color
Camel
Jet Black
Context
Advertising Campaign
Associated creatives
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