Yves Saint Laurent: Libre
Brand
Date
May 2025
Description
Yves Saint Laurent introduces the latest campaign for the Libre fragrance, a beauty commercial captured with a clean, raw aesthetic. The film centres on the signature bottle set against a backdrop of tropical foliage and white lilies, using natural light to emphasize organic textures. The production leans into a live-action technique, alternating between intimate close-ups and product-focused frames. Featuring agency direction from Chandelier Creative and production by Consulate, the commercial is presented in a vertical format.
Style
Vertical, Commercial, Clean, Raw
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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