Xfinity

Xfinity · Long Weekend

Xfinity · Learn

Xfinity presents 'Learn,' a commercial project showcasing the brand's home internet and mobile connectivity ecosystem. The film demonstrates the integration of routers and mobile interfaces, grounding the technology in a series of domestic sequences. The visual approach utilizes live-action technique to map wifi signal flow through a modern residential setting, underscored by a blue-toned aesthetic. Sound design by Swell Sound provides the sonic framework for these promotional demonstrations.

Xfinity · Boomtown 'Anthem' 60

Xfinity presents the 60-second campaign spot 'Boomtown,' directed by Björn Rühmann. The film highlights the connectivity of Xfinity Wi-Fi by juxtaposing contemporary residential settings with historical sequences featuring oil rigs, horse-drawn wagons, and classic automobiles. Executed with dynamic editing and natural daylight, the commercial leans into a cinematic, live-action technique to bridge disparate eras. The project was developed by advertising agency Preacher, with additional music and sound production by Squeak E Clean Studios.

Xfinity · Latinos Monumentales

Xfinity pushes the boundaries of experiential technology with Latinos Monumentales, a bold project that transforms the digital landscape into a canvas for monumental public art. By leveraging the power of augmented reality, this initiative positions oversized, metallic sculptures against the historic backdrop of the Golden Gate Bridge, bridging the gap between physical landmarks and digital storytelling. The project leans into a cinematic visual language, utilizing a live-action technique that integrates the artificial sculptures into the natural environment with startling realism. Captured from a unique water-level perspective, the content emphasizes the intersection of scale and heritage, as seen in the way a smartphone user interacts with the larger-than-life figure towering over the bridge cables. This lifestyle-focused campaign illustrates how modern digital platforms can reclaim public space, turning everyday views into immersive, culturally resonant installations. The production, guided by the vision of Max Cooper, succeeds by grounding these abstract, high-tech visuals in the familiar context of a sunny, iconic skyline. Rather than merely overlaying digital assets, the work feels like a tangible extension of the environment, inviting viewers to engage with the technology as a natural extension of their surroundings. Through this clever use of apps and digital platforms, Xfinity creates a compelling narrative of presence and visibility that resonates far beyond the screen.

Xfinity · Bus

In a striking convergence of high-stakes narrative and modern telecommunications marketing, Xfinity’s Bus campaign transports viewers into a gritty, post-apocalyptic landscape where the absurd meets the everyday. The project, brought to life through a cinematic live-action technique, subverts traditional industry expectations by anchoring its messaging within a scene of urban decay. A young protagonist, perched atop an overturned bus, engages in an unexpectedly conversational exchange with a zombie holding a smartphone, a juxtaposition that leans into dark, surreal humor to underscore the reliability of modern connectivity. The visual execution is masterfully composed, utilizing desaturated color palettes and moody, natural lighting to heighten the drama of the ruined street environment. Beyond the narrative core, the production quality is elevated by seamless post-production and visual effects from Parliament and Ethos Studio, which integrate the digital debris and shadowed figures into a cohesive, immersive world. The commercial represents a significant collaboration between agency partners Goodby Silverstein & Partners and Xfinity Creative, with production handled by the team at Biscuit Filmworks. By marrying these high-production values with a playful, genre-bending concept, the campaign effectively captures attention in a crowded technology space, proving that even in the middle of a cinematic breakdown, the strength of the network remains the most essential, grounded constant for the audience.

Xfinity · Couple

In a clever subversion of apocalyptic tropes, Xfinity brings domestic mundanity to the end of the world with their latest project, Couple. This comedic telecommunications spot masterfully leans into the absurdity of modern life by placing a zombie-fied duo in the middle of a suburban wreckage. While the scene is thick with cinematic gravitas, the narrative shifts gears as the characters, rendered in impressive theatrical makeup and distressed textures, prioritize their phone bill over their grim surroundings. The execution relies on a meticulous live-action technique, perfectly balanced by the seamless integration of VFX and visual effects that transform a typical front yard into a believable disaster zone. By contrasting the high-stakes backdrop with the low-stakes chatter of the protagonists, the project highlights the reliability of service even amidst total societal collapse. Produced by Biscuit Filmworks with creative input from Goodby Silverstein & Partners and Xfinity Creative, the piece thrives on its sharp, deadpan humor and muted, gritty color palette. Post-production experts Parliament and Ethos Studio were instrumental in crafting the atmospheric finish, ensuring the visual effects grounded the humor in a realistic space. It is a refreshing example of how technology brands can use clever creative storytelling to cut through the noise, turning a simple product message into a memorable, narrative-driven experience that feels both polished and intentionally irreverent.

Xfinity · Train

In a high-stakes demonstration of connectivity, Xfinity leans into the intensity of the telecommunications landscape with its cinematic action campaign titled Train. The spot transforms a desolate, post-apocalyptic rail yard into a stage for urgent human endurance, centering on a young protagonist whose frantic navigation through a maze of abandoned tracks and smoke-filled atmosphere serves as a metaphor for the relentless speed required by modern life. The creative execution, brought to life through a collaboration between Goodby Silverstein & Partners and Xfinity Creative, utilizes live-action technique and expertly applied slow motion to heighten the sense of physical vulnerability. As the central character manages the chaos while interacting with his smartphone, the narrative seamlessly integrates the Mamma Mia interface, grounding the high-octane pacing in a relatable, real-world context. Production house Biscuit Filmworks maintains a gritty, immersive visual aesthetic that leans into dramatic lighting to elevate the project beyond typical category marketing. With meticulous post-production and visual effects provided by Parliament and Ethos Studio, the work achieves a cinematic polish that emphasizes both technical prowess and brand reliability. This project captures the essence of Xfinity Mobile and Internet, successfully positioning the brand as an essential companion during life's most chaotic moments by proving that even amidst disaster, staying connected remains the primary driver of human experience.

Xfinity · Greek Gods Group Chat

Xfinity explores the intersection of ancient mythology and modern connectivity in 'Greek Gods Group Chat.' The commercial spots feature figures including Sisyphus, Hercules, and Hades navigating a contemporary messaging landscape, grounding epic cinematic scenery in humorous, everyday interactions. The production utilizes high-end VFX and live-action techniques to integrate mythological narratives with today's communication tools. Xfinity Creative developed the project, with production support provided by The Corner Shop and Les Enfants. Post-production services were handled by Preymaker and Union Editorial, with sound design and music by Preymaker.

Xfinity · Hugs

The Xfinity Hugs campaign delivers a cinematic look at the intersection of everyday life and entertainment fandom. Produced by Object & Animal, the spot centres on intimate, atmospheric encounters between characters and their viewers. The project employs a gritty, live-action technique to ground fantastical elements within familiar urban settings. By leveraging high-end VFX, the production bridges the gap between streaming platforms and the audience experience.

Xfinity · Robovac

Xfinity's campaign for the Robovac consumer electronics line centers on a cinematic live-action look at home automation. The narrative follows the device as it navigates a domestic environment, highlighting its movement across wooden floors and around furniture. The commercial utilizes a moody lighting palette to contrast the glowing interface of the vacuum against a warm, home-centered interior. As the film moves through various rooms, it transitions to a demonstration of the tablet-based interface used to manage the technology.

Xfinity · "Never Miss"

Xfinity’s 'Never Miss' campaign explores themes of connectivity and mobile engagement through a series of vignettes featuring athletes and everyday users. The project highlights the integration of technology into diverse environments, ranging from suburban driveways to rural settings. Produced by Xfinity Creative, the commercial film utilizes a clean, live-action technique to capture individuals interacting with mobile devices. The cinematic footage relies on natural lighting to maintain a grounded aesthetic across the various scenes.

Xfinity · Z - Newborn (ES-SUB)

Xfinity presents 'Z - Newborn,' a narrative commercial spot produced by GREATERGOOD. The film captures a young family’s late-night homecoming, documenting the quiet, intimate introduction of a newborn to their household and waiting relatives. Leaning into a cinematic aesthetic, the project utilizes live-action technique and soft interior lighting to anchor the telecommunications brand within a domestic setting. The narrative centers on the arrival and subsequent connection between generations as the family settles into their space.