Xfinity

Aug 2026

Xfinity pushes the boundaries of experiential technology with Latinos Monumentales, a bold project that transforms the digital landscape into a canvas for monumental public art. By leveraging the power of augmented reality, this initiative positions oversized, metallic sculptures against the historic backdrop of the Golden Gate Bridge, bridging the gap between physical landmarks and digital storytelling. The project leans into a cinematic visual language, utilizing a live-action technique that integrates the artificial sculptures into the natural environment with startling realism. Captured from a unique water-level perspective, the content emphasizes the intersection of scale and heritage, as seen in the way a smartphone user interacts with the larger-than-life figure towering over the bridge cables. This lifestyle-focused campaign illustrates how modern digital platforms can reclaim public space, turning everyday views into immersive, culturally resonant installations. The production, guided by the vision of Max Cooper, succeeds by grounding these abstract, high-tech visuals in the familiar context of a sunny, iconic skyline. Rather than merely overlaying digital assets, the work feels like a tangible extension of the environment, inviting viewers to engage with the technology as a natural extension of their surroundings. Through this clever use of apps and digital platforms, Xfinity creates a compelling narrative of presence and visibility that resonates far beyond the screen.

Lifestyle, Cinematic

Live-action Technique

Apps & Digital Platforms, Technology